Why are we in business?
We love to learn. Every day this business allows us to build our capacity to think critically. And, every week we are rewarded with the satisfaction of “a-ha moments” that come from uncovering new insights and bring clarity to thinking.
Compelling communication fascinates us. We appreciate the power of an insightful quote and the influence of a moving speech. We are equally inspired by a six-word quote, as we are an insightful sixty-minute speech.
We have seen good ideas fail because they became complicated. We enjoy deconstructing complicated ideas into more easily understood points. We then get to prioritize and put these points together into a clear, easily understood idea.
What do we offer?
We offer to champion communication, drive critical thinking, increase understanding, and assist you in developing simple, clear and effective marketing plans. We will work with you throughout your strategic planning or marketing planning process. Additionally, we can help you efficiently and effectivelyproduce every marketing medium from television to t-shirts, as well as track and adjust your plans.
Who is Veritas Strategy?
Veritas Strategy was founded by George Rubsam, however it is a network of gifted left-brains, right-brains, creatives, and critical thinkers.
Here is George's complete biography.
George is the Founder of Veritas Strategy, a marketing and strategic planning consultancy that he founded while attending graduate school.
Previously, George worked in Account Management at Grey Worldwide, The Vidal Partnership Marketing Communications, and West Wayne Inc., where his former clients include The New York State Lottery, Heineken USA, and BellSouth.
Prior to founding Veritas, George fulfilled a lifelong interest in government and joined the Office of United States Senator Frank R. Lautenberg. He served as Director of Operations of the Senator's successful 2008 reelection campaign and went on to become the Senator's primary in-state liaison for health care, foreign affairs, and telecommunications issues.
George is a graduate of Harvard University with a Masters in General Management & Liberal Arts, with a concentration in Marketing, and Montclair State University with a Bachelors in Political Science.
In his free time, George enjoys photography, learning piano, studying Spanish, and mapping out a series of children's books for his daughter. He also enjoys serving as an Admissions Liaison for the United States Military Academy at West Point and guest speaking on the topic of government at Montclair State University.
